Disclaimer: Simply Protein has since been removed from the shelves at Costco.
I go pretty hard in the paint on this one guys. I’m clearly ranting. But I did not enjoy Simply Protein at all. It had a very bland taste. I will say the macros are stellar, 150 calories, 15g protein, 7g fiber- but the taste just didn’t do it for me.
I think some of the “eat clean” zealots are going nuts over this bar because it has 1g sugar, but frankly it should have had 5x as much. As long as 80% of your food is single-ingredient foods I don’t care if a protein bar has 5g sugar if it tastes decent.
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