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Researchers, practitioners, and influencers

I’ve been seeing a lot of influencers lately making claims about the color of foods and what that supposedly means for nutrition… In this video, the gentleman compares Alaskan to sockeye salmon.

Alaskan salmon, whether farm-raised or wild-caught, is going to be a pinkish hue. Whereas sockeye salmon, whether farm-raised or wild caught, is going to be a reddish hue. The color difference has nothing to do with nutritional value.

Social media is incredible because anybody can get on their phone and reach the masses. It’s an incredible tool to market yourself or your business. Even myself, I’m only on social media because I have a business.

I was originally a personal trainer who wanted to grow my business. And even now, I have an online coaching business on top of an in-person training business. That’s why I’m on social media. I’m a practitioner.

There are also researchers who post on social media. These people conduct research which is vital to our understanding on any subject.

Both practitioners and researchers further our understanding of any given topic. People are entitled to their personal experiences, however, this can be anecdotal.

Just be mindful who you’re listening to on health, nutrition, and fitness online. Just ask yourself if they are a practitioner or a researcher or are they simply an influencer and their experiences are limited to those of which they have had themselves.

This doesn’t mean that influencers’ experiences are wrong or hold no value – it just means that they can be limited due to it only being their experience.

#shorts #steak #salmon #fitnessinfluencers #shitfluencer #healthyeating #cleaneating #eatclean #healthyrecipes #protein #healthyeatinghabits #trackingmacros #macrocounting #caloriedeficit #caloriecounting #caloriesincaloriesout #weightloss #weightlosstips #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

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Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling