How I go out to dinner on a regular basis

I love going out to dinner in NYC.

It’s honestly one of my favorite things to do. I grew up with very little, so being able to 1) get into such incredible restaurants and 2) afford to go regularly feels especially meaningful. In fact, I actually enjoy going out to dinner even more than traveling; it’s truly my favorite experience.

This summer, I’ve lost (now) 31+ lbs so far. I frequently get asked how I am losing weight while still going out to eat. Here’s what I do:

1️⃣ I’m not eating all of that food in one sitting. I order a lot, I try a bit of everything, I package it up, and take it home.

2️⃣ Before I go out to dinner, I leave a lot of calories on the table. On days that I go out to eat, I eat things like fruit, vegetables, protein shakes, and nonfat cottage cheese. I try to get ahead of my protein and fiber goals without eating at my normal rate so I can save room for the fun stuff later.

I also still hit my step goal and always workout on days that I will be out for dinner – nothing changes there.

The key to enjoying dinners out is balance. I know you’ve heard that word a million times – but it’s true. If you want to eat out and still see progress, you need two things:

✅ Consistency on the days you don’t eat out
✅ A clear game plan going into nights out

#shorts

What is the Protein Test?

How to determine if a food is high in protein.

I talk about The Test constantly in my videos. For a food to be considered an optimal protein source, we want 10% of the calories coming from protein. Simply – if a protein bar is 100 calories, we want protein to be 10g or more. If a cut of steak is 210 calories, we want protein to be 21g or more.

In this video, I review what The Test reviewing process looks like when looking at various meat nutrition labels:

❌Sirloin Steak – 260 calories, 23g protein = does NOT pass the test
✅Top Sirloin – 190 calories, 37g protein = absolutely OBLITERATES the test
❌85/15 Ground Beef – 230 calories, 19g protein = does NOT pass
✅93/7 Ground Turkey – 150 calories, 22g protein = absolutely passes

Remember: none of these foods are bad! But we need to look at the nutrition labels when determining if a food is optimal for hitting your protein goals while keeping your calories low.

#shorts

HOW TO: Cable Hercules Pulldown

ABOUT JACOB:

I am a personal trainer, speaker and accountability coach based in Westchester, NY. I hold over 12 nationally recognized certifications in the field including: NASM, ISSN, Precision Nutrition, Exos, Equinox, and more. Beyond my 10+ years in the fitness industry, I spend 3,200+ hours each year working with a wide range of clients – from CEOs to ex-athletes.

My science-based coaching methods & accountability help people to exceed their health & fitness goals and unleash their best self. I’ve distilled years of experience and a results-driven methodology down to make it as easy as possible for clients to perform to their true potential.

CONNECT WITH JACOB:
https://www.jacobzemer.com/

› DOWNLOAD MY TRAINING APP: https://bit.ly/JZSSapp
› NUTRITION COACHING AND CUSTOM PROGRAMMING: https://bit.ly/JZcoaching

› AMAZON STOREFRONT: https://www.amazon.com/shop/jacobzemer

› FOLLOW ME
» IG: https://www.instagram.com/jacobzemer/
» FB: https://www.facebook.com/jakezemerllc/
» TikTok: https://www.tiktok.com/@jacobzemer

HOW TO: Single Arm Cable Hercules Pulldown

ABOUT JACOB:

I am a personal trainer, speaker and accountability coach based in Westchester, NY. I hold over 12 nationally recognized certifications in the field including: NASM, ISSN, Precision Nutrition, Exos, Equinox, and more. Beyond my 10+ years in the fitness industry, I spend 3,200+ hours each year working with a wide range of clients – from CEOs to ex-athletes.

My science-based coaching methods & accountability help people to exceed their health & fitness goals and unleash their best self. I’ve distilled years of experience and a results-driven methodology down to make it as easy as possible for clients to perform to their true potential.

CONNECT WITH JACOB:
https://www.jacobzemer.com/

› DOWNLOAD MY TRAINING APP: https://bit.ly/JZSSapp
› NUTRITION COACHING AND CUSTOM PROGRAMMING: https://bit.ly/JZcoaching

› AMAZON STOREFRONT: https://www.amazon.com/shop/jacobzemer

› FOLLOW ME
» IG: https://www.instagram.com/jacobzemer/
» FB: https://www.facebook.com/jakezemerllc/
» TikTok: https://www.tiktok.com/@jacobzemer

Taco Bell diet-friendly hack

Might’ve scuffed my rims… but worth it for the @TacoBell drive-thru…

Is Taco Bell the pinnacle of health? Absolutely not. But real people need real solutions – and that’s why I show you how to make restaurant and drive-thru orders work on your diet.

I’ve personally dropped 25+ lbs this summer (Memorial Day to Labor Day – update, I’m now down a total of 31lbs!) using hacks just like this. Here’s my go-to order:

➡️ Chicken Supreme Burrito
➡️ Double chicken
➡️ No sour cream, no cheese
➡️ Half guac, half black beans
➡️ Add pico + lettuce

Approximate macros: 600 calories 60g protein 10g fiber

600 calories is a decent chunk for lunch, but here’s the key: portion control. If it doesn’t fit your macros, don’t be afraid to eat half now and save the rest for later.

Real life. Real results. Go to JacobZemer.com to change your life.

#shorts

Review: Smearcase

Review: @EatSmearcase Cottage Cheese Ice Cream.

Yep… you read that right.

I’m a fan of high-protein ice creams – love trying new flavors and comparing taste, macros, and ingredients. But let’s be real: putting cottage cheese into dessert recipes almost always feels off. I enjoy cottage cheese on its own, but in dessert form? The texture and taste usually miss the mark.

So how does Smearcase hold up?

🔘 Macros (per pint): 450 calories 39g protein 4.5g saturated fat
🔘 Cost: $10 – that’s a lot for a pint of ice cream
🔘 Taste/Texture: not it. For me, the texture was 💩 and the flavor didn’t redeem it.

Final take: impressive macros, but I wouldn’t buy again. If you want macro-friendly ice cream that actually tastes amazing, @EatSweetGains is still the champ. Other brands I like are @HaloTop (especially the mix-ins even though they are more caloric), @Yasso bars, and @SkinnyCow ice cream sandwiches.

#shorts

My Starbucks protein drink recommendations

Part 2 of reviewing @Starbucks new protein drinks.

After trying majority of these new offerings, I am here to give recommendations for coffee not dessert.

➡️ Iced Sugar-Free Vanilla Protein Latte – 200 calories 29g protein (WOW) and still comes through on taste like you’re straying away from your normal coffee order.

➡️ Sugar-Free Vanilla Protein Latte (hot version) – 230 calories 27g protein.

If you want to go a completely different direction, I also suggest:

➡️ Iced Sugar-Free Vanilla Protein Matcha – 230 calories 27g protein. Perfect if you’re looking to try something out of your traditional coffee.

➡️ Sugar-Free Vanilla Protein Matcha (hot version) – 240 calories 28g protein.

These all pass The Protein Test and offer a lot of flavor. I personally would pair these with one of Starbucks cheese sticks to get an additional 7g of protein to start my day – and I would add a piece of fruit from home, like an apple, to get some fiber as well.

Do these taste like an ultra-sweet coffee treat like a frappuccino? No. Of course not. These are macro-friendly options to traditional coffee orders, not dessert. The cold foam options are more creamy and indulgent but are higher in calories and should be considered a treat.

#shorts

New protein drinks at Starbucks

@Starbucks just came out with their protein drinks.

There are quite a few options so I grabbed 3 different grande flavors to try:

🍫 Chocolate Cream Protein Cold Brew | 330 calories 19g protein. This a protein dessert, it’s like having Halo Top in terms of nutrients. The taste was way better than the mocha syrup.

🍌 Iced Banana Cream Protein Matcha | 430 calories 24g protein. This again is a protein dessert; however, 430 calories is hard to fit into a diet. The taste was awesome and unique but I’d pass based on nutrition.

🍦 Iced Sugar-Free Vanilla Protein Latte | 200 calories 29g protein. This is a game changer. The idea you can get 29g of protein for 200 calories at Starbucks to start your day or as a midday pick me up. It’s not as creamy or delicious as the other two, but with the combination of macros and taste, you can make this work as regular in your diet.

I didn’t customize these drinks in any way because I wanted to try them as is. I’m definitely going to experiment with the banana cold foam to find a more macro friendly coffee option with that amazing taste.

Have you tried these yet?

#shorts

Recipe: High protein chicken salad

Recipe: High Protein Chicken Salad.

Today I made three servings of a macro-friendly version of traditional chicken salad. Recipes like this make meal prep simple – remember, meal prepping is just cooking in bulk.

Recipe:
🔘 4 cups shredded chicken
🔘 1 cup nonfat Greek yogurt
🔘 1/2 cup light mayonnaise

Base macros per 3 servings: 452 calories 68g protein

I also like to add relish, walnuts, apples, celery, dill, salt, and pepper to taste.

You can eat this on its own or pair it with a high-fiber wrap (like @MissionFoodsUS Carb Balance) or high-fiber bread (like @NaturesOwnBread Keto).

Simple, familiar favorites like this make staying on track easier.

#shorts

Warm-up Sets Explained

Warm-Up Sets Explained | Strength Training, Muscle Growth & Fat Loss Tips

Warming up properly is one of the most overlooked parts of training. In this video, I’ll show you exactly how to do warm-up sets for weightlifting, bodybuilding, and strength training so you can lift heavier, stay injury-free, and see better results.

Why warm-up sets are essential for fitness success:
🔘 Increase core body temperature for better performance
🔘 Protect your joints, ligaments, and tendons during heavy lifts
🔘 Activate and “prime” muscles for strength and hypertrophy
🔘 Check in with your body before your working sets

My proven warm-up method:
🔘 1st warm-up: 30–40% of your working weight
🔘 2nd warm-up: 60–70% of your working weight

In this video, you’ll discover:
🔘 How often you need to warm up for lifting sessions
🔘 What to do if you feel pain during a warm-up set
🔘 The best way to program warm-ups for muscle building, fat loss, and overall strength

Whether you want to build muscle, lose weight, increase strength, or improve your overall fitness and physique, warm-up sets are a crucial step to maximize progress and avoid setbacks.

👉 Watch the full video for step-by-step guidance on warming up the right way so you can train harder, recover faster, and reach your fitness goals.

Jersey Mike’s hack

We’re at @JerseyMikes ordering a diet-friendly sandwich:

〰️ Number 7 (Turkey + Swiss)
〰️ White bread
〰️ Swiss
〰️ Extra meat
〰️ No mayo
〰️ No oil

This order is 580 calories, 55g protein – if this is too many calories, you can always order a mini, which is 360 calories, 33g protein.

This is a great option at Jersey Mike’s to keep your diet on the rails.

#shorts

Review: Kindling Protein Pretzels

Review: @KindlingSnacks Protein Pretzels

Kindling Pretzels don’t quite pass The Protein Test, coming in at 130 calories and 8g of protein per serving, what’s more of the 8g of protein only 2g are bioavailable – but I do appreciate the 2g of fiber.

For comparison, Crisp Power Pretzels clock in at 190 calories with 28g of protein (with 14g being bioavailable) and 10g of fiber, which easily clears The Protein Test. So now the real question is: how do they taste?

Here’s my ranking of Kindling’s flavors:

1️⃣ Honey Mustard
2️⃣ Garlic Parmesan
3️⃣ Dill Pickle

They definitely taste more like traditional pretzels than Crisp Power does, but the macros can’t compete.

Tried them yet? Curious what you think.

#shorts

Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling