Why I shoot grocery store content

I started creating grocery store content about 3 years ago because I believe nutrition is fundamental to health and fitness. However, lately, I’ve noticed a lot of fear-mongering in grocery store videos on social media. It’s disheartening to see these go viral, and I can’t help but feel a bit responsible.

My goal is to educate people using an evidence-based approach to nutrition, going viral is an added bonus because, let’s face it, it helps grows my coaching business.

The truth is, I have a full set of abs, a coronary calcium score of 0, and a VO2 max score of 53. And guess what? I don’t eat perfectly—and neither does anyone else. Not to mention a large chunk of popular foods that influencers demonize (seed oils, dairy, sugar, carbohydrates, etc.) are nutrient-dense and a can be great part of a balanced diet.

Remember: focus on eating 80% single-ingredient foods so you can enjoy other foods in moderation.

Everyone will eat out at some point, whether at a restaurant or a friend’s house, and everyone enjoys a snack or sweet treat occasionally.

Instead of focusing on fear-mongering, let’s focus on what science actually says. Demonizing food is unsustainable and likely won’t lead to you being in shape long-term.

#shorts #diet #highprotein #highfiber #healthyfood #healthylifestyle #healthyliving #healthyeating #healthyeatinghabits #healthyeatingtips #healthyeats #dietingtips #caloriecount #caloriedeficit #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

CLIENT SPOTLIGHT: Gregory Frank

Client spotlight: Gregory Frank is a coaching client on @getverb who has lost a total of 36lbs with me and completely transformed his physique and mindset. Here are some of his successes from his journey:

✅ Down 36lbs
✅ Benching 230lbs, leg pressing 400lbs
✅ VO2 max at 49
✅ Body fat is the lowest it’s ever been in his life

Gregory addressed something that many people can relate to: “For a time I actually believe there was something wrong with me because nothing was working and when I committed to this process realized it wasn’t me at all but my approach had been flawed. This gave me more confidence and commitment and trust in the process.”

When we asked him about the educational pieces he took from coaching, he said: “It’s like the worst thing you can do for golf is watch a 100 instructional videos on YouTube. There is so much noise everywhere that I was completely confused and needed some to teach me the real foundational things that actually matter.”

Gregory has absolutely crushed with coaching. I can’t wait to see his continued growth.

Link in bio to change your life.

#myfitnessjourney #fitnesstransformation #transformationjourney #transformationtuesday #tuesdaytransformation #weightloss #weightlosstransformation #fitness #fitnesstrainer #performancecoach #personaltrainer #fitnesstraining #training #nyctrainer #nycfitfam

Ultimate Guide to: High Protein at Trader Joe’s

Your ULTIMATE guide to high-protein finds at @TraderJoes.

Today, I’m going to one of my favorite grocery stores to pick-up some high-protein items that are going to help me hit my macros, are diet-friendly, and also don’t break the bank.

Some of my favorite items here include their meat selection, protein pancake mix, and some of their fun, signature products like Everything But The Bagel Seasoning Smoked Salmon.

📌What I buy:
0:00 | Intro
0:45 | Grass fed steak
1:40 | Quick breakfast
3:20 | Protein bars
4:05 | More time for breakfast
5:25 | Cheese
6:00 | Protein pancakes
6:37 | Salmon
7:06 | Lean meats
8:10 | Outro

#traderjoes #traderjoesfinds #traderjoeslist #traderjoeshaul #tjsfinds #tjhaul #traderjoesprotein #highproteintjs #grocerylist #groceryshopping #protein #macros #weightloss #weightlosstips #dietingtips #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Lead with the weaker side

I’m about to do Bulgarian split squats. This exercise is not only brutal but also unilateral, meaning it works one side at a time.

With myself and my clients, I always start with the weaker side. Doing this helps determine how many reps you can complete on each side.

For instance, if I can only manage 13 reps on my weaker left side, but I know I can do 15 on my stronger right side, I’ll still do 13 on both sides starting with the weaker side first. After reaching near technical failure with 13 reps on my weaker side, I’ll match that on my right.

This approach helps prevent increasing any asymmetries or strength differentials between the sides.

🚨But remember: rest in between each leg so that you are able to give full intensity to each side. If you can go from one side to the next, you’re clearly not using hard enough intensity.

#shorts #bulgariansplitsquat #bulgarians #unilateral #glutes #strength #exercise #workoutvids #workoutvideo #training #muscle #fitness #personaltrainer #performancecoach #nyctrainer #nycfitnesstrainer #nycfitfam

Air-friend dinners at Costco

We’re at @Costco looking for easy to make dinners that you can throw in the air-fryer.

1️⃣ Sliced grass-fed beef sirloin – 300*, 3 minutes
2️⃣ Costco chicken wings – 400*, 25 minutes, flip halfway
3️⃣ @amylufoods meatballs – 375*, 6 minutes
4️⃣ Wild-caught king salmon – 400*, 6-10 minutes
5️⃣ Wild-caught scallops – 400*, 6 minutes, flip halfway

#shorts #airfry #highprotein #protein #easydinners #healthydinners #costco #costcobuys #costcofinds #healthylifestyle #healthyeating #trackingmacros #macrocounting #caloriedeficit #weightloss #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Diet-friendly convenience store items

This is not the life I would choose to live. However the name of the game is choose five items from a random convenience store that are valid protein options.

1️⃣ Beef jerky (@jacklinksjerky)
2️⃣ Protein shake (@drinksupercoffee)
3️⃣ Protein bars (@questnutrition)
4️⃣ Skim milk cheese stick
5️⃣ Pre-made sandwich

This was kinda disgusting but kinda fun.

#shorts #conveniencestore #protein #highprotein #healthylifestyle #healthyliving #healthyeating #healthyeatinghabits #healthyeatingtips #healthyeats #trackingmacros #macrocounting #caloriedeficit #caloriecounting #caloriesincaloriesout #weightloss #weightlosstips #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Improve your golf game

It’s golf season, and while I didn’t grow up playing, I’m eager to improve my game.

I’ve been working with @drjohnny_ on enhancing my thoracic mobility to perform better on the green. For golf, increasing rotation in the T-spine is crucial. One exercise Dr. Johnny recommends for this is the quadruped stretch:

1️⃣ Start on your elbows and knees in a tabletop position
2️⃣ Place one hand gently on the back of your head
3️⃣ Slowly lift your elbow towards the ceiling
4️⃣ Rotate as needed, then switch sides

Looking forward to seeing the results on the course!

#shorts #golfing #golfswing #golf #workoutvids #workoutvideo #strength #gains #training #strengthtraining #trainingtips #trainertips #fitnesstips #formtips #muscle #bodybuilding #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Quest protein chips

Concerned that whey protein isn’t natural?

Believe it or not, it’s a very similar process to how cheese is made.

To make cheese, you separate the curds from the whey. To make protein, you now have this liquid whey protein that they put into a dryer to create the powder form.

From there, they add sweeteners and/or seasonings to give it flavor!

In the case of these @questnutrition chips, they simply added nacho cheese flavoring. Not only are you left with an amazing tasting product, you are also getting a huge macro boost in the form of a familiar favorite.

#shorts #quest #protein #proteinchips #proteinbars #macros #highprotein #supplements #dieting #fitnesstips #fitnesstip #fitness #bodybuilding #muscle #training #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Body temperature and sleep

Enjoying some time in my @SISU_sauna before bed has transformed my sleep routine.

Temperature plays a crucial role in sleep because your circadian rhythm syncs with temperature changes. Research also suggests that as your internal body temperature drops, your natural melatonin levels rise.

Before I had a sauna, I used to take a hot shower. After stepping out, my body temperature would gradually cool down, helping me fall asleep more easily.

Since incorporating my SISU sauna, my nighttime ritual has improved significantly:

1️⃣ Enjoy my last meal and family time
2️⃣ Spend 20 minutes in my sauna
3️⃣ Shower, close the blackout blinds, and set the temperature to 65°F

The sauna has been an absolute game-changer, and I’m sleeping like a baby.

🚨 Remember to use code JZEMER at SISUlifestyle.com

#sauna #recovery #workouts #workoutideas #athlete #athletic #weightloss #fitness #fitnesstrainer #performancecoach #accountabilitycoach #personaltrainer #myfitnessjourney #fitnesstransformation #transformationjourney #fitnesstraining #training #nyctrainer #nycfitfam

5 Supplements for your Health

In this video, I dive deep into the five supplements I’m currently taking and explore their incredible benefits.

Remember: It’s crucial to consult with your doctor and get regular blood work to tailor your supplement routine to your specific needs.

Here are the supplements I’m currently taking. Watch the full video on my YouTube channel to get an in-depth understanding of why each one is beneficial:

1️⃣ Creatine Monohydrate
2️⃣ Psyllium Husk
3️⃣ Magnesium Glycinate
4️⃣ Vitamin D3 + K2
5️⃣ Fish Oil

⚠️ Disclaimer: I am not a doctor and do not claim to be. Always seek professional medical advice before starting any new supplement regimen.

#Supplements #HealthSupplements #Fitness #CreatineMonohydrate #PsylliumHusk #MagnesiumGlycinate #VitaminD3K2 #FishOil #Wellness #HealthyLiving #SupplementRoutine #FitnessJourney #HealthTips #Nutrition #SupplementsBenefits #HealthyLifestyle #performancecoach #personaltrainer #nyctrainer #nycfitfam #nycfitness

Grip strength

@peterattiamd is talking about strength assessment tests that they use at his clinic with @hubermanlab. One of the tests is a 2-minute grip strength test. If you’re a man you carry two dumbbells that total your bodyweight, and if you’re a woman you carry two dumbbells that total 75% of your bodyweight.

I weigh approximately 240lbs, so I carried two 120lb dumbbells for as long as I possibly could. I only lasted 70 seconds. I think this is way more difficult than being able to deadlift your bodyweight for 10 reps. There are very few people capable of passing this test. Try it out.

#shorts #gripstrength #gripstrengthtraining #fitnesstest #peterattia #hubermanlab #training #trainingtips #trainertips #fitnesstips #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Diet-friendly fried chicken

We’re at @Costco and I’m craving fried chicken. Let’s look for some macro friendly options:

1️⃣ @justbarechicken | 160 calories, 16g protein
2️⃣ Kirkland Chicken Breast Chunks | 140 calories, 16g protein
3️⃣ @realgoodfoods Lightly Breaded Chicken Strips | 120 calories, 21g protein
4️⃣ Real Good General Tso’s | 200 calories, 26g protein

What is your favorite air-fried chicken?

#shorts #friedchicken #chickfila #popeyes #kfc #diethacks #healthysnacks #healthyeating #healthyeats #caloriedeficit #weightloss #weightlosstips #performancecoach #personaltrainer #fatloss #fatlosstips #weightlosstips #dietingtips #nyctrainer #nycfitness #nycfitfam

Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling