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I’m sick of the ancestral fallacy

Did you know that dogs now live long enough to die from age-related diseases?

Wolves in the wild, however, only live 6–8 years. Why? They face threats like untreated illnesses, predators, and harsh environmental conditions—factors that significantly shorten their lifespan.

This illustrates a concept called the Ancestral Fallacy—the mistaken belief that early humans or animals lived longer, healthier, or more fulfilling lives simply because of their “natural” lifestyles.

For example, domestic dogs live 12–15 years. Do you know how long wolves in captivity live? The same—12–15 years. And just like domestic dogs, they ultimately succumb to cancer or other age-related diseases.

Why bring up animals? Because this flawed reasoning is often used to promote the idea of returning to a “primal” or “ancestral” way of living.

Consider this: Paleolithic males had an average life expectancy of 33 years. Compare that to modern Americans, who now live well into their 70s, thanks to advances in medicine, better nutrition, and an improved understanding of health and wellness.

In short, don’t fall for the Ancestral Fallacy. It’s a marketing tactic designed to sell you on the romanticized notion of a naturalistic lifestyle—often tied to overpriced products or gimmicks. All it really does is promote distrust in modern medicine and the food we eat. Be smarter than that.

#shorts #seedoil #carnivorediet #carnivore #primal #ancestral #healthylifestyle #healthyliving #healthyeating #healthyeatinghabits #healthyeatingtips #healthyeats #dietingtips #caloriecount #caloriedeficit #caloriesincaloriesout #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Fish oil at Costco

Here at @Costco reviewing fish oil. Here’s what you should consider buying and what you should stay away from.

@SportsResearch and @NaturesBounty are both great. The Kirkland brand, however, is not so great.

Here are some considerations when choosing Fish Oil:

🔘 Has it been third-party tested?
🔘 Does it list out each form of Omega-3?
🔘 Are EPA and DHA listed separately?
🔘 What’s the potency? You want around 500mg of EPA and DHA.

If I’m at Costco, I’m going with Triple Strength Omega-3 Fish Oil from Sports Research. Nature’s Bounty is a close second, but I’m staying far away from the Kirkland brand.

#shorts #costco #costcofinds #costcodeals #fishoil #supplements #supplement #dietarysupplement #supplementsmarter #supplementsthatwork #hairloss #fitnesstips #fitnesstip #fitness #bodybuilding #muscle #training #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Favorite Target finds

I’ve mastered diet-friendly grocery shopping at @Target. Here are my staples:  

🔹 Good & Gather: Premade meats (shredded chicken, grilled fajita strips), triple berry blend, salmon burgers.
🔹 @Good_Culture: Nonfat cottage cheese for a protein-packed snack.
🔹 @Oikos Triple Zero & Chobani Complete: Easy high-protein yogurt and shakes.
🔹 Fat-Free @Fairlife Milk: A fridge must-have.
🔹 @MissionFoodsUS Carb Balance Wraps & @SchmidtOldTyme 647 Bread/Buns: High-fiber essentials for sandwiches, burgers, and wraps.
🔹 @KodiakCake Mix: Boost protein with egg whites.
🔹 @DrinkOlipop Soda: Soda alternative for a fiber boost.
🔹 Favorite Day Ice Cream: Mocha Cold Brew is my favorite.
🔹 @PremierProtein Shakes: Perfect for on-the-go.
🔹 @QuestNutrition Protein Chips: Spicy flavors are the best.
🔹 @AllGoodles Pasta: Protein and fiber-rich perfection for pasta night.

Comment ‘JZGROCERY’ below for more of my grocery list staples.

#protein #highprotein #target #targetfinds #targetrun #targethaul #dietingtips #weightlosstips #macros #trackingmacros #caloriecount #caloriedeficit #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Review: RHO supplements

Today, I’m reviewing RHO, a supplement company, to help you see through what’s likely to be the next big marketing trend: longevity.

The short version: RHO’s products are overpriced and under-dosed.

Here’s the breakdown:

🔘 NAD+: You need between 100-300mg per day. RHO’s formula has 100mg.
🔘 Resveratrol: Ideal dosage is 500-1000mg per day. RHO has only 75mg.
🔘 Curcumin: You need 400-600mg per day. RHO provides 200mg.
🔘 Glutathione: RHO includes 500mg, which is actually a decent amount, but you’re better off taking N-acetylcysteine and Glycine, the precursors to Glutathione, which are more bioavailable.

For these three supplements, RHO will cost you $130/month or $113/month if you subscribe and save.

Now, here’s my routine and cost breakdown:

🔘 NMN – 500mg for $10/month
🔘 Curcumin – 500mg for $11/month
🔘 Resveratrol – 1000mg for $28/month
🔘 N-acetylcysteine + Glycine – $17/month
 
Total: $66/month, which is half the price of RHO, and more importantly, my dosages are actually effective.

🚨 NAD+ is a heavily debated supplement. I’ve heard strong perspectives on both if it’s worthless or worthwhile. A lot of scientists I respect say it’s useless to take while others see value in it. I personally am still taking NMN, because the $10/month it costs is negligible for me. However, I think the evidence could go either way at this time.

🚨 Resveratrol is another heavily debated longevity supplement. At this time, it seems like the evidence is not compelling for its use. I don’t think there will be any ill health effects but I don’t believe it is likely to be beneficial to humans.

Let me know what products to review next in the comments!

#supplements #supplement #supplementreview #dietarysupplement #antioxidants #antiinflammatory #fitnesstips #fitnesstip #fitness #bodybuilding #muscle #training #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam#performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Aldi Grocery Haul

Today’s weekly grocery haul is coming from Aldi!

Originally, I planned to shop at Walmart, but a surprise fire alarm forced a quick change of plans—so we pivoted to Aldi instead.

Aldi is a powerhouse when it comes to affordability, offering a solid produce selection and constantly rolling out innovative, diet-friendly products (like high-fiber wraps!). In this video, I take you through my entire grocery haul for the week, breaking down why I choose each item—from antioxidants and anthocyanins to sulforaphane.

I also dive into The Protein Test and The Lean Protein Test, giving you practical tools to make smarter choices for your diet next time you hit the store!

📌TIMESTAMPS:
0:00 | Intro
0:55 | Pre-made meat
2:45 | Blueberries
3:20 | Cruciferous vegetables
4:55 | Oranges
5:20 | Sweet potatoes
5:45 | Wraps
6:20 | Bread
6:30 | Dark chocolate
6:55 | Beef
7:50 | Chicken
8:30 | Lunch meat
8:50 | EggLife
9:05 | Eggs + Greek yogurt
9:50 | Outro

Calories don’t restart at midnight

Your daily calories DO NOT restart at midnight.

Think about your calories like a bank account.

If you have a goal of eating 2000 calories in a day and eat 2800, those 800 extra calories roll into the next day. So, even if you work really hard Monday through Friday to maintain your deficit, the weekend can absolutely obliterate that deficit if you throw caution to the wind, stop logging, and eat whatever you want.

🔑Consistency is key! Remember to maintain your dieting practices 7 days a week, not 5. Or you can pull yourself out of any progress real fast.

#shorts #caloriesincaloriesout #cico #diet #highprotein #highfiber #healthyfood #healthylifestyle #healthyliving #healthyeating #healthyeatinghabits #healthyeatingtips #healthyeats #dietingtips #caloriecount #caloriedeficit #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling