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I’m sick of the ancestral fallacy

Did you know that dogs now live long enough to die from age-related diseases?

Wolves in the wild, however, only live 6–8 years. Why? They face threats like untreated illnesses, predators, and harsh environmental conditions—factors that significantly shorten their lifespan.

This illustrates a concept called the Ancestral Fallacy—the mistaken belief that early humans or animals lived longer, healthier, or more fulfilling lives simply because of their “natural” lifestyles.

For example, domestic dogs live 12–15 years. Do you know how long wolves in captivity live? The same—12–15 years. And just like domestic dogs, they ultimately succumb to cancer or other age-related diseases.

Why bring up animals? Because this flawed reasoning is often used to promote the idea of returning to a “primal” or “ancestral” way of living.

Consider this: Paleolithic males had an average life expectancy of 33 years. Compare that to modern Americans, who now live well into their 70s, thanks to advances in medicine, better nutrition, and an improved understanding of health and wellness.

In short, don’t fall for the Ancestral Fallacy. It’s a marketing tactic designed to sell you on the romanticized notion of a naturalistic lifestyle—often tied to overpriced products or gimmicks. All it really does is promote distrust in modern medicine and the food we eat. Be smarter than that.

#shorts #seedoil #carnivorediet #carnivore #primal #ancestral #healthylifestyle #healthyliving #healthyeating #healthyeatinghabits #healthyeatingtips #healthyeats #dietingtips #caloriecount #caloriedeficit #caloriesincaloriesout #performancecoach #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling