One of the biggest scams in the fitness industry is ice baths.
It is absolutely not an alternative to exercise, it does not help with recovery – it actually jacks your cortisol levels – and it does absolutely nothing in regards to weight loss.
This doesn’t mean that it doesn’t serve any purpose at all.
What it was intended to be used for was athletes because it helps diminish soreness. It can also be useful for endurance runners who have a lot of running volume because it can reduce soreness. If an athlete is sore, it can hinder their performance.
So, if you’re an athlete or a high-volume runner, it can be useful for you. But for most people, it’s a waste of time and money.
What ice baths have been reduced to is a social media flex. It’s easier to jump in an ice bath online than to squat with progressive overload for 10 years. Getting into an ice bath may require discipline but nowhere near the amount of discipline needed to diet to the point of getting abs.
I’m not saying that ice baths are bad – I’m just saying they are grossly overused and often not for their intended purpose.
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