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Burning fat effectively

You burn fat by being in a caloric deficit—this means consuming fewer calories than your body burns. While physical activity can help create or enhance this deficit, it’s important to remember that nutrition is the primary driver of fat loss. Exercise plays a supportive, but crucial, role.

To dismiss plyometrics entirely as useless is an oversimplification. Plyometric exercises—like box jumps—are excellent for improving explosive power, speed, and overall sports performance. I use these with clients frequently who are looking to improve both strength and explosivity. They are also beneficial to bone density and they also look really fucking cool on Instagram.

That said, exercises like jumping jacks and burpees fall under the category of burning calories rather than achieving a specific goal. These can be somewhat useful for general physical preparedness, but I don’t love the fatiguing aspect of them. Remember: choose wisely based on your goals.

When it comes to cardio, while it may not be the most efficient fat-burning tool, it’s vital for your cardiovascular health. A strong heart and lungs allow you to perform better in all aspects of fitness, including weight training. Plus, activities like steady-state cardio or HIIT can complement your caloric deficit strategy by burning additional calories. To say rowing is only exhausting is borderline irresponsible.

I’m a huge advocate for weight training. It’s my passion, and I look forward to it every single day. But here’s the reality check: you don’t get shredded solely by lifting weights. Getting lean is a direct result of dialing in your nutrition—weight training enhances the process by shaping your body and helping you build and maintain muscle mass while you shed fat.

As a reminder: choose your workouts and exercises based off of your goals.

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Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling