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Breaking down hypertrophy

Hypertrophy is just a fancy term for building muscle—something that lifters, athletes, and fitness nerds love to talk about. But not all muscle growth is the same. There are actually two types of hypertrophy in the cell you should know about:

1️⃣ Sarcoplasmic Hypertrophy – This occurs when more fluid (mostly water, glycogen, and other nutrients) is stored within the muscle cell, making muscles appear fuller or more pumped.

2️⃣ Myofibrillar Hypertrophy – This is an increase in the actual muscle fibers’ size and density, leading to stronger and bigger muscles.

So why am I talking about this? Two reasons:

✅ Education – Understanding the science behind muscle growth helps you train smarter.

✅ Busting Myths – Many of my clients panic when they see the scale jump after increasing carbs or starting creatine. They assume they’ve gained fat overnight, but in reality, it’s just sarcoplasmic hypertrophy—water being drawn into the muscle. This can make muscles look fuller but it’s not the same as gaining fat.

It’s also important to differentiate between lean mass and muscle mass. Lean mass includes muscles, bone, organs, and water while muscle mass refers specifically to the actual muscle fibers. So if you see the scale go up after dietary changes, don’t stress—it’s often just your muscles holding more fluid, not unwanted fat.

Train hard, stay consistent, and trust the process.

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Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling