We need to rethink the stigma around processed foods.
Take a can of wild mackerel, for example. Its ingredients—mackerel, extra virgin olive oil, water, and salt—are undeniably healthy and nutritionally dense, yet it’s considered a processed food.
Similarly, Greek yogurt is a processed food. It doesn’t come straight from a cow’s udder as Greek yogurt; it undergoes a process–milk selection, pasteurization, cooling, culturing, incubation, straining, flavoring–to become the food we enjoy.
When I see people touting their processed foods as a series of single-ingredient, whole foods, I can’t help but laugh at the irony.
It makes me think of the people following the carnivore diet sharing their animal-based ice cream recipes which is made primarily of fruit. Clearly, fruit isn’t animal-based; botanically speaking, fruits are one of six forms of plants.
I get the marketing appeal of oversimplified labels, but it’s time for some common sense. Let’s challenge these narratives and hold people accountable for spreading misleading information.
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